In a bold move to fast-track progress towards gender equality in the traditionally male-dominated construction industry, commercial roofing and waterproofing specialist BriggsAmasco has announced its renewed commitment to fostering an inclusive workplace. In celebration of International Women’s Day 2025, the company is aligning its internal initiatives with this year’s global campaign theme, “Accelerate Action for Gender Equality,” which calls for decisive measures to empower women across all of its market sectors.
“We’re proud to be leading by example,” said Janice Johnson, Supply Chain Manager at BriggsAmasco. “For us, accelerating action means more than ticking boxes – it’s about embedding inclusivity into our culture, enabling every team member to thrive regardless of gender.”
BriggsAmasco’s journey toward greater inclusivity spans decades. Once a company where women were largely confined to supportive roles, today, female professionals occupy key leadership positions such as Technical Manager, Area Safety Adviser, HR Manager and Supply Chain Manager. Three women also hold senior roles in BriggsAmasco’s Finance department as Finance Manager, Credit Control Manager and Legal Counsel, which has board-level responsibility. This transformation reflects a broader industry change and underscores the company’s belief that a diverse team drives innovation and excellence.
“Historically, construction has been seen as a male-dominated field,” said Janice. “But our experience proves that when men and women work together, drawing on their unique strengths, we can reach our full potential. We have witnessed first-hand the remarkable benefits that diversity brings to our projects.”
The International Women’s Day 2025 campaign theme, “Accelerate Action for Gender Equality,” serves as a rallying cry for immediate and meaningful change. BriggsAmasco is one of many organisations worldwide that are stepping up to ensure their practices not only promote equality, but also drive the industry forward.
Across the globe, governments, corporations and non-profit organisations are uniting to dismantle barriers that have historically hindered female participation in sectors such as construction. From innovative recruitment initiatives to comprehensive training programmes, the push for gender equality is gathering momentum. Industry leaders point to studies showing that workplaces that embrace diversity perform better, innovate faster and are more resilient to market fluctuations.
Internal initiatives at BriggsAmasco
BriggsAmasco, has always had a strong diversity programme, implemented over many years and developed via a series of strategic initiatives designed to create an environment where every employee feels valued and empowered. The company actively recruits talented women and provides them with mentorship opportunities to help build leadership skills.
Recognising that continuous learning is also key, the company offers specialised training sessions aimed at equipping women with the skills needed to excel in technical and managerial roles. This approach has not only improved project outcomes, but has also helped break down long-standing gender stereotypes.
BriggsAmasco’s proactive stance is reflective of a larger trend in the construction sector. Recent data indicates that women now make up a higher percentage of the UK construction workforce than ever before. While challenges remain, there is growing recognition that diverse teams contribute significantly to business success.
Industry experts have also observed that companies committed to gender equality tend to experience increased innovation and productivity. As more organisations follow BriggsAmasco’s lead, the construction industry as a whole is expected to benefit from a more balanced and dynamic workforce.
Looking ahead, BriggsAmasco envisions a future where gender equality is not just an aspiration but a reality. The company’s leadership believes that continued progress in this area will drive innovation and enhance the overall performance of the construction industry. As they build on this legacy of change, the focus remains on accelerating action – ensuring that every employee has the opportunity to contribute, lead and succeed.